BATON ROUGE, La., Aug. 29 -- Borders will celebrate the
grand opening of its new concept store in Baton Rouge, La., beginning
today, Aug. 29 through Sunday, Aug. 31. The 25,000-square-foot store in the
Mall of Louisiana's newfangled open airwave wing, The Boulevard, set at the
intersection of Picardy Avenue and Bluebonnet Boulevard, represents a
significant enhancement over existing Borders stores inside and knocked out and
fulfills the company's mission to be a headquarters for knowledge and
entertainment.
(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )
Throughout the weekend-long celebration, Borders will be highlighting
its newly created Destinations within the raw Borders concept
store--Cooking, Travel, Wellness, Graphic Novels and Children's-- with
peculiar activities, in store performances and prizes. These categories are
so popular and speedily growing that Borders has designated them as special
Destinations and granted these categories their have "shop within a shop" look
and feel.
During the grand opening and all yearlong, customers stool explore the
Digital Center -- marked by a cubic, 12-foot well-lighted
fixture with multiple computer kiosks and stations dedicated to digital
services -- and do everything from download music on demand using Mix and
Burn(TM); create personalized picture books with Shutterfly.com; and publish
their own books using "Borders Personal Publishing Powered by Lulu.com(R)."
Customers can recruit to deliver the goods such prizes as i of five Borders' Digital
Services Certificates, one of 2 $250 Borders gift cards, a assemblage of
raging new cookbooks and a copy of Frank Miller's "Absolute Dark Knight." In
addition, Borders volition also be giving out a aggregation of electric current wellness
books and a $200 Paperchase gift purse filled with stationery, card game and
gifts from the new depot.
Grand opening events at Borders in Baton Rouge include the following:
All weekend: All prizes will be granted away on Sunday at approximately
7:00 p.m. with the exception of the Nickelodeon(R) prizes, which will be
awarded Sunday good morning.
-- Enter to advance a "Go Digital!" gift package - includes blue-ribbon Borders
digital services certificates for five lucky winners;
-- Enter to win one of two $250 Borders gift card game;
-- Enter to win a Paperchase $200 giving bag filled with stationery,
cards and gifts;
-- Enter to win a Seattle's Best Coffee(R) $200 gift basket;
-- Enter to win a $300 collection of current cookbooks;
-- Enter to win a $230 aggregation of flow wellness books;
-- Enter to win a copy of "Absolute Dark Knight" by Frank Miller and
illustrated by Klaus Janson and Lynn Varley;
-- Sunday morning, six favorable children will win Nickelodeon(R) Dora and
Diego Cuddle Pillows.
Friday, Aug. 29th:
-- 3 p.m. - Storytime and meet and greet with Curious George;
-- 3:30 p.m. - Face painting fun for kids;
-- 5:30 p.m. - Free candy sample distribution until 9 p.m.; -- 5:30 p.m. - Chefs from the Louisiana Culinary Institute will teach
customers the finer points of making delectable Southern fried chicken;
-- 6 p.m. - Recycle Rouge will lead a discussion on how to keep the
environment safe;
-- 7 p.m. - Two if by Land performs live in our Seattle's Best Coffee
cafe. Hear these rock tunes fill the store as the brace covers many of your
favorite bands;
-- 7 p.m. - Local author Pam Kaster testament discuss and sign her
inspirational kids story "Molly the Pony";
-- 8 p.m. - Local musician Debby Landry will play some original
acoustic music.
Saturday, Aug. 30th:
-- 10 a.m. - Stop by to suffer the crew from WFMF-FM;
-- 10 a.m. - A stilt john Walker will provide excitement for the kids;
-- 11:30 a.m. - Brunch and reading time with Winnie the Pooh;
-- Noon - Dale Curry will sign her book "New Orleans Home Cooking"; -- Noon - Tour the high tech engines of the St. George Fire Protection
District and learn about fire bar and refuge;
-- Noon - Louisiana Culinary Trails will educate customers around the
extraordinary chefs, restaurants, festivals, and gumbo's the state has to
offer;
-- 1 p.m. - Free candy samples will be provided in the coffeehouse;
-- 1 p.m. - Sylvia Frank Rodrigue will sign her book "Images of
America: Baton Rouge";
-- 2 p.m. - Author Danny Heitman will house his newest book "A Summer of
Birds," which details a summer he spent at Louisiana's Oakley Plantation;
-- 2 p.m. - Local cruise experts from Malcolm Travel and Cruise will
provide pointers and advice on how to design the perfect vacation to an
exotic locale;
-- 3 p.m. - A talented group of teen's from Baton Rouge's Big Buddy
Program will exhibit their verse prowess during the Worldplay Poetry Slam;
-- 4 p.m. - Stop by the kid's section for a very particular magic bear witness
with thaumaturge Tim Spinozza;
-- 5:30 p.m. - Learn the tricks of the craft for creating some gamy
and sapid dips and salsas from the chefs at the Louisiana Culinary
Institute;
-- 6:30 p.m. - Lindsay Rae Spurlock testament kick-off an evening of music
in our Seattle's Best Coffee cafe with some soulful indie-pop;
-- 8 p.m. - Customers tin can listen to Blues tunes from the legendary
Henry Gray, whose life history has spanned over 60 years and includes a Grammy
nomination;
-- 9 p.m. - Local Cajun band Tout Les Soir will perform.
Sunday, Aug. 31st:
-- 11 a.m. - A wizardly balloon artist will belly laugh customers of all ages; -- 12:30 p.m. - Join us for a storytime and a meet and greet with
SpongeBob followed by coloring, games and more;
-- 2 p.m. - Chefs from the Louisiana Culinary Institute will show
customers how easy it can be to make some in an elaborate way carved yield and
vegetable dishes;
-- 2 p.m. - Local writer and diary keeper Danny Brown will sign and
hash out his volume "Shooting the Pistol," a photographic history of LSU
basketball legend "Pistol Pete" Maravich;
-- 4 p.m. - Emmy Award-winning author Monica Pierre will preindication her book
"Found my Soul in a Sweet Potato Patch;"
-- 4:30 p.m. - New Orleans-based indie-pop band Big Blue Marble will
execute;
-- 6 p.m. - Special music performances by the young and talented
singers with Baton Rouge Music Studios.
Throughout the grand opening weekend and all year long, the modern Borders
concept entrepot will offer customers in Baton Rouge, La., community benefit
days, educational discounts, diverse events, great choice, special
features and a wonderful place to simply explore. Borders is consecrated to
enhancing the lives of customers through knowledge and entertainment.
About Borders Group, Inc.
Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE: BGP), is
a leading retail merchant of books, music and movies with more than 28,000
employees. Through its subsidiaries, the caller operates more than 1,100
stores primarily under the Borders(R) and Waldenbooks(R) brand name calling and
lately launched Borders.com for online shopping. For more information,
visit hTTP://www.borders.com/aboutus .
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